Over 480 million people around the world are connected to a nonprofit page on Facebook making it an amazing platform to utilize for your volunteer needs!
Nonprofits should check to see if you're eligible for facebook fundraising. Enrolling as a charitable organization will empower you to accept donations from Facebook fundraisers.
Leverage Facebook when promoting your volunteer opportunities by implementing these 3 tips.
1. Create and Share Facebook Events
Facebook events are great for recurring volunteer opportunities or annual events. When creating events on Facebook they will show up under "events near me" making it an easy way for potential volunteers to easily find opportunities near them. You can also share and pin your events on your page for added exposure. Having members of your organization invite their friends will help spread the word about your event. You can also add co-hosts. Lastly, if budget allows, you may choose to boost your events to a local audience.
2. Post in Facebook Groups
Posting in various Facebook groups is effective because they have a built-in audience of hundreds, if not thousands, of members. This means even if your Facebook page has few followers, your group post can let plenty of people know about your volunteer opportunities. One useful Facebook group we encourage Maui nonprofits to post in is the Maui Volunteers Group.
3. Invest in Facebook and Instagram
Using Ads and Boosts are helpful in getting the word out about your events and opportunities. You are able to automatically boost top-performing posts or choose timely and urgent volunteer needs to promote. Setting your budget is easy and it could even be set to as little as $1/day. Target your local audience by age, gender, and interests. And if you didn't already know, you can advertise a Facebook post on Instagram even if you don't have an Instagram profile!
4. Leverage Popular Features Like Reels
Reels are short, entertaining videos on Instagram and Facebook where your organization can express creativity and bring your mission to life. These are trendy short videos that Facebook and Instagram are showing to people based on their interests. This means your reels can get shown to people who don't follow you for free! Get your creative juices flowing and put a reel together for your next volunteer opportunity.
5. Build an Informative YouTube Channel
YouTube has 1 Billion viewers every month! Build a channel to tell others about your organization's story, mission, and impact. Show your potential volunteers what it's like to be a part of your organization. You can even spotlight volunteers, events, and needs through video.
In Summary
Adding social media to your marketing toolkit can help you reach more people and attract more volunteers. Start with popular networks like Facebook, Instagram, and YouTube.
